Mushroom Steak Royale

Mushroom Steak Royale

I made the above bite for a friend. He loved how as he was eating it the director added some special effects. So he shouted for a camera. My friend that is. Because nothing is real if it isn’t posted.

I just like blood and bright colors so I played along.

Then he got very excited about product placement – and ransacked the room for Red Bull, Bic, Black Label and Mushroom Flavoured Dark Soy Sauce. I never did discover who and how we were going to bill. My idea of product placement is – sit the fuck down and eat the steak before it gets cold 🙂

The whole scene, for no good reason, got me thinking about life as product placement in an existential space. That is largely mental and solipsistic. Until social media turns every egomaniac into a fearless broadcaster of deep and meaningful shit.


Episode 2 to follow – need to place some nice ice cold Zamalek strategically in my belly.


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